Frepi logo redesign

About:

Frepi was a Colombian startup, whose primary goal was delivering fruits and vegetables to Colombian homes. Fast and fresh.

Project:

Studying the objectives and functionality was the foremost step for this project. Keywords like: “FRESH,” “VIBRANT,” and “ORGANIC” were an influential part of the creation process.

The client wanted to keep the hot air balloon as a symbol. It stays with a more organic shape and uses a saturated palette. The multi-color lime portrays the FRESH keyword, which uses an amalgam of colors found in nature.